Special Tips and Tricks: How To Successfully Promote and Draw Fans To Your Show
Show promotion is a great way to remind your fans that you are out there rocking the world! Some easy and effective ways to promote your show are the following:
* Don’t overbook shows! The ideal way to have a fanbase consistently attend your shows in NYC is to perform no more than once per month and ideally once every 6 weeks. Mostly the same fanbase will be attending these shows so you need to give them time to miss you and warm up to the next gig before they look forward to attending again. It’s a psychological process that you can take the reigns on with them. You can get your fans addicted to attending your show if it comes habitually every so often, but not too often. Alternatively if you have 3 gigs booked in one month, you’re not going to get the same reaction out of your fans. All of sudden they will no longer feel inspired or obligated to attend. They’ll attend at random because hey, you have plenty of gigs. This is bad for you and bad for the venues because there are so many nights where the act just didn’t get lucky and there really was no one there to see their show. Nobody wants this to happen, most especially the act who performed to no one. Lastly, there are many things an indie musician in NYC should do to further their career in music. Playing shows all the time is not a good way to spend time at this level. Musicians should be creating mp3s constantly and writing music constantly. They should also do other types of networking. Let’s not forget the photography, art design, social media efforts, etc. There are many things that need to be focused on so performing once a month or once every 6 weeks is more than enough already. You have to prepare and rehearse for the show too on top of it all, after all. Last of all, there are always open mics, last minute filler gigs, rehearsal studios, and karaoke spots a musician can go to to practice performing whenever they feel like it, or just scratch that undying itch to perform again. It’s really just as fun and it’s nice when there’s less pressure sometimes.
* Getting your closest friends to commit to coming to your show is what we call having a “Core 7”. If you have at least 7 people at the show, you will always be considered for prime time slots and favorable gigs. Ideally you could still draw more than that next time as you are hopefully growing your potential. But anything less than 7 will make it hard for us to give you prime time gigs. So having a core 7 who are committed to supporting you for every gig will really work to your advantage.
* Directly contacting your close friends via phone & text. Inform them of the show as soon as you find out about it, and then start plugging the show again 2 weeks prior to the show. You have to get people warmed up to coming and these timing tactics do work. So ideally tell them when the gig is 6+ weeks out. Then start grinding it in 2 weeks prior to the gig and for that entire 2 weeks, keep grinding away.
* Make a flyer for the event and describe the event in as creative and delightful way as possible. Really utilize the strategy that above anything, some good old creative ideas, charisma, and flair can really draw people into your world. You can make fans out of people who check you out if you take the time to really nurture everything you’re trying to be about. That includes the description of your music in the about section, the photos, the quality of the music, the level of interaction you have with your fans, and the amount of posting you commit to. This is where you create and communicate with your fans and it really can make a difference if you devote yourself to it and understand it’s true value.
* Promote the show to be an hour before it’s actually supposed to start. People are always late! You will not be disappointed if you do this. They will show up right on time this way!
* Make a facebook event and most importantly, invite all of your friends. If you are in a band, make sure each band member invites all of their friends to the event as well. Invite everyone to the event 2+ weeks prior to the show and watch the list of attendees grow.
* Please also try if you can to make the facebook event public, because many successful facebook events have been completely private. This is understandable, but at the same time facebook events are powerful. They can get you higher end gigs. If a high end venue looks at your facebook event and sees a ton of people going, they will consider booking you. It’s that simple.
* Mass emails are a great one. Email bomb your people and make it look nice. Fanbridge is a great tool for mass emails for musicians. Also: collect as many fan emails as possible and make an online widget for fan email collecting that can be easily accessed on all of your social media sites.
* Host and post as much interesting content as you can on as many forms of social media accounts as you can bare. Facebook, Instagram, Twitter, and Email seem to be the best right now. Do all of them if you can. Also if you don’t already have one, make a website. Weebly.com makes it super simple to build a website for free unless you choose to upgrade to their premium services. But for now you don’t need to pay for it and you’ll look more pro by having one, even if it’s simple and basic.
* Interact with your fans online. Get back to people that write you. These are the people out there that will support you for a liftetime if you shed them with even just a little attention. Realize the hidden & high value of fan interaction and interact with your fans as much as you can.
* Be responsible, honest, and kind. This one is self-explanatory and it is a way better approach to life than lying, manipulating, and gaslighting your way out of commitments.
* This is a big one for the bands: if each person in the band commits to drawing at least 5 close friends, then you have met the draw requirements collectively without getting overwhelmed! Don’t put the burden on just one band member – that’s not fair at all! You’re all in this together, right?
* If you’re a singer/songwriter who pays the rest of the band: if you do all of this right, you should still be able to get 10 solid people to your gigs. That is a good number and will get you booked in the long term because you are known to be reliable and to always try. So just remember that there’s no need to feel overwhelmed when it’s all up to you to draw people to the show.
* Book on your Birthday: there is no better way to rally your friends out than a birthday, a bachelorette party, or a going away party of course! This is a given but still it is something worth pointing out. Could be fun! ;)
* Don’t overbook your shows: In case you missed it the first time, it is seriously not worth it. This is the reason music venues in NYC shut down all the time, in case you haven’t heard yet. Let’s keep the dream alive together by being responsible and following through, and most of all, being successful for ourselves. Drawing a large crowd to a show is a successful thing to do. It makes us feel good about ourselves to be able to do that – it is never something we are mad about. No one ever says, “Ah man, 35 people came, what the heck”. So do it for yourself. It is what everyone wants to be able to achieve, regardless of the particulars. Also, a 10 dollar cover is not the worst thing in the world if you do not over book. It’s not that much to pay when you look at shows that are 40 bucks or more, and we all go to those shows too sometimes, don’t we?
* Our promotion versus your promotion: We post the shows on all of the venue’s main website calendars. We also make facebook events that we post and share at www.facebook.com/fortheloveofmusicproductions. We do not ask the bands to use our facebook events as the event to invite their friends to because we do not think it is a good way for bands to promote. The focus should be solely on the band when they interact with their fans. The headboard picture should be a picture of just that one band. That show is your way of showing your fans your latest pic for example. You and only you need to be the center of attention. You might also be releasing a new song you want to share. So while we do share the shows and promote our shows online, it really is not the main way to get a significant number of people to physically attend your show. All of the tips discussed earlier are the real ways that will definitely get people to attend your show.
We are aware that this particular gig is not appropriate for everyone as there are many levels when it comes to a career in music. However, there is still a heart and soul beating and living within this operation. We love music and we want you to enjoy your experience with us. In no way do we ever want you to feel anything negative in regards to your booking with us. That is why we feel that this is a gig that could be a good thing for musicians who find it fitting for their life. Then, when a great night happens because all goes as planned, we have packed houses and everyone is having a great time playing for lots of people. At the same time, crowds might stick around but maybe they will leave and not see you play – you cannot always predict what a crowd will do after they see their friend’s show. This is why we need you to follow through and draw people to the show. When everyone draws, everyone wins.
So we hope this all makes sense, we hope to hear from you, and thank you for considering!! <3
FOR THE LOVE OF MUSIC